Legal
Privacy Policy
Last updated: May 12, 2026
Useful Automation is the public-facing name of WIQ'D INC. We are based in Toronto, Canada and work with teams worldwide.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit usefulautomation.com, contact us, submit a form, or book a meeting with us. This policy is intended to reflect our obligations under Canadian privacy laws, including PIPEDA, where applicable.
1. Information we collect
When you contact us, submit a form, or book a meeting, we may collect your name, email address, company or organization, role or business context, message content, workflow or project details, and scheduling details such as meeting time, timezone, and invitee responses.
When you visit the website, we and our service providers may collect pages viewed, referral source, approximate location derived from IP address, browser and device information, visit timestamps, site interactions, and technical logs needed for security, diagnostics, and website operation.
Please do not submit sensitive personal information, protected health information, financial account details, passwords, confidential credentials, or other highly sensitive information through our website forms or scheduling tools unless we specifically request it through an appropriate channel.
2. How we use information
- respond to inquiries and messages
- schedule and prepare for meetings
- understand workflow, automation, catalog, or business needs
- provide, improve, and troubleshoot the website
- analyze website performance and visitor behavior
- protect the website from spam, abuse, and security threats
- maintain business records and comply with legal obligations
3. Analytics, forms, and scheduling providers
We use Google Analytics to understand website traffic and usage patterns. Google Analytics may collect information about your device, browser, pages visited, referral source, and interactions with the website.
We use Microsoft Clarity to understand how visitors interact with the website. Clarity may collect interaction data such as clicks, scrolling, page rendering, and other usage patterns, and can provide heatmaps and session recordings.
Our contact forms are processed by Formspree. When you submit a form, the information you provide is transmitted to Formspree so the submission can be delivered to us and managed.
Our booking flow uses Calendly. When you use the scheduling tool, Calendly may collect information needed to schedule the meeting and may use cookies and similar technologies as described in Calendly’s privacy documentation.
The website may be served through Cloudflare Pages or related Cloudflare services. Cloudflare may process technical information such as IP addresses, request logs, and security-related data to deliver the website and protect it from abuse.
4. Cookies and similar technologies
Our website and third-party providers may use cookies, pixels, scripts, local storage, and similar technologies to operate the site, measure usage, analyze behavior, remember preferences, and protect against abuse.
You can control cookies through your browser settings. Some features may not work properly if cookies or similar technologies are disabled. Depending on your location, additional consent requirements may apply before certain analytics or tracking cookies are used.
5. Legal bases for processing
- consent, where you provide information voluntarily or where consent is legally required for cookies or tracking
- legitimate business interests, such as operating, securing, improving, and marketing our services
- performance of a contract or steps taken before entering a contract
- compliance with legal obligations
6. How we share information
We do not sell personal information. We may share information with:
- service providers that help us operate the website, process forms, provide analytics, schedule meetings, host the site, or secure our systems
- professional advisors such as accountants, lawyers, or consultants where necessary
- authorities or other parties where required by law or to protect rights, safety, or security
- a successor organization in connection with a merger, acquisition, reorganization, or sale of assets
7. International transfers
We are based in Canada, but our service providers may process and store information in other countries, including the United States. Privacy laws in those countries may differ from the laws where you live.
8. Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, managing business records, improving the website, complying with legal obligations, and resolving disputes.
9. Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Your choices and rights
Depending on where you live, you may have rights to request access to, correction of, deletion of, or restrictions on the processing of your personal information. You may also be able to withdraw consent where processing is based on consent. To make a privacy request, contact us at hello@usefulautomation.com. We may need to verify your identity before responding.
11. Third-party links and services
The website may link to third-party websites or embed third-party services. We are not responsible for the privacy practices of third parties. Their use of your information is governed by their own privacy policies and terms.
12. Children
Our website and services are not directed to children under 18. We do not knowingly collect personal information from children.
13. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.
14. Contact us
For privacy questions or requests, contact:
WIQ'D INC.
Operating as Useful Automation
Toronto, Canada
hello@usefulautomation.com